We created an original logo to build momentum around the Tokyo Tokyo FESTI-VAL and to strengthen publicity. In addition, we also formulated a concept copy that conveyed the features of the festival in simple terms and a statement explain-ing its details with the hope of sharing Tokyo’s original and diverse culture with the wider world and helping people to connect with one another through arts and culture regardless of their differences and sustain those bonds into the future.With the aim of enhancing the recognition of the Tokyo Tokyo FESTIVAL and generating excitement around all its programmes, we created a variety of PR tools using the logo and concept copy. By having posters and vertical banners displayed on public transport and cultural facilities and distributing souvenirs at event venues, we effectively communicated the significance of the Tokyo Tokyo FESTIVAL to the public. Tokyo Tokyo FESTIVALの気運醸成を図り発信力を強化するため、オリジナルロゴを作成。さらに、Tokyo Tokyo FESTIVALの特徴を端的に表すコンセプトコピーとその内容をわかりやすく説明したステートメントを作成しました。これらは、東京の文化の独自性や多様性を世界中の方に知ってもらうとともに、芸術文化を通じて様々な違いを超えて人々がつながり、それが未来へつながっていくよう、願いを込めたものです。 Tokyo Tokyo FESTIVALの認知を高め、プログラム全体を盛り上げるため、ロゴやコンセプトコピーを活用した各種PRツールを作成。ポスターや懸垂幕などは交通機関や文化施設等に掲出したほか、グッズをイベント開催時に配布するなど、Tokyo Tokyo FESTIVALの意義を効果的に発信しました。Tokyo believes in the power of art:the power to shape our future,the power to accept and celebrate our differences.Come 2020,the world will discover the wonders of art,in a city where tradition meets innovation,where cultures interact.Tokyo Tokyo FESTIVAL.Explore a future of possibilities with art.138Logo and Catch phraseStatementロゴ・コンセプトコピーステートメントブランディングBranding
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